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BIOGRAPHY

Creativity, communication, and concepts have been the driving forces of my professional life. They are what make me tick.
 

Creativity comes in many forms, but my strongest skill is identifying and connecting pieces that together form a cohesive whole. I understand that the devil is in the details while also keeping the full road map in sight.

I focus on the highlights and maintain a solution-based mindset. I've learned to "kill my darlings" and embrace the power of collaboration—many minds often think better than one.

My creativity is deeply conceptual, engaging all senses. My goal is to evoke emotions and inspire action, which is why I leverage multiple communication channels, knowing that humans are anything but purely rational.

My greatest skill is seeing the big picture while packaging the details in a way that communicates and moves people.
 

I am a team player, but even more so, a leader. I lead with vision and create through inclusion. I see value in different perspectives and naturally connect various elements to create something greater than the sum of its parts. I'm driven by helping others grow and thrive in a well-orchestrated team. With a growth mindset, I embrace change and lead transformation. Mapping out the unseen and creating the unknown is where I thrive.


For the past 15 years, I have been immersed in education and hands-on development within communication, marketing, concept development, branding, brand identity, and visual design. And this is exactly what I want to continue doing.
 

My vision i:  "To make every day more authentically beautiful".

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WORK LIFE EXPERIENCE

Design, Concept and Leadership

August 2022 - present

HEAD OF EXPERIENCE

Function Lead for the GeoGuessr Experience. Leading a team of UI Designers, an Art Lead, 3D Designers, Content Creators, Level Designers, Copywriters, and Music & Sound Designers.

March 2021 - August 2022

CREATIVE DIRECTOR

Developing brand strategy. Establishing, implementing, and sustaining brand identity. Creating advertising concepts, employer branding, and corporate assets.

August 2020 - March 2021

HEAD OF DESIGN

Leading a team of 18 creatives, including copywriters, art directors, graphic designers, digital designers, an event manager, content creators, and more.

October 2018 - August 2020

HEAD OF INHOUSE

Building and leading Dustin's in-house agency.

October 2017 - October 2018

CONCEPT DEVELOPER

July 2015- September 2017

STORE CONCEPT DEVELOPER

August 2014 - August 2015

GRAPHICAL VISUAL MERCHANDISER

EDUCATION

Design & finance

AI - CREATIVE PROCESSES _ BERGHS SCHOOL OF COMMUNICATION

August 2023

Generative AI within Creative Processes

AXIOM 2019 - AXEL JOHNSON

August 2019- August 2020

Description from Axel Johnson;
A unique leadership development course for the Group’s top talents, in which we work actively with the most important issues on our companies’ agendas.

HIGHER EDUCATION DIPLOMA, 120HP LINNÉUNIVERSITETET

August 2007 - August 2009

Hybrid education merging design aesthetics with business needs - combining project management, execution, and visionary thinking.

RHETORIC 15P, LULEÅ TEKNISKA UNIVERSITET

2006

Rhetoric foundation and its core learning, with both verbal and written examinations.

WORK ENVIRONMENT 7,5P, LULEÅ TEKNISKA UNIVERSITET

2006

Leading and planning workgroups' workload and structure.

©2025 by Linda Stenström

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